On 4 May 2016, Damartex acquired full control of Vivadia. www.vivadia.fr is one of France’s leading players in the sector of marketplaces focusing on seniors in the Home & Lifestyle sector. The acquisition achieves two aims for Damartex:

  • Speeding up its digital transformation with the aid of a new distribution model offering considerable potential;
  • Strengthening its Home & Lifestyle arm.

The acquisition will give Vivadia access to the resources of the Damartex Group and the synergies needed to achieve its aim of becoming the preferred marketplace among Europe’s seniors.

The team from Cornet Vincent Ségurel advising Damartex on the acquisition was made up of:

  • Corporate: Michel Kukula-Descelers, associate attorney, and Gérald Hédoire, attorney;
  • Contract/distribution/IP law: Thomas Deschryver, associate attorney, and Jérémie Courtois, attorney.